Crafting Compelling Technology, Healthcare, and Travel Content and Strategy

I help engage audiences with tailored content that drives results and helps businesses meet their goals

I’m Leslie Lang, a seasoned B2B content marketing writer and strategist specializing in technology, travel tech, and hospitality tech. I also write B2B and B2C content about healthcare and travel. For more than 20 years, I’ve crafted content for clients that connects with target audiences and drives action. I’ve produced content for Microsoft, IBM, Google, Healthgrades, GoodRx, CareCredit, Marriott, Royal Caribbean, and Skift. The brand studios and content agencies I’ve written for include Fortune Brand Studio, Forbes Content & Design Studio, POLITICO Focus, Accenture, StudioID/Industry Dive, and Skyword.

From blog posts and white papers to case studies, ebooks, and thought leadership articles, I help businesses improve engagement, build their brand authority, and generate leads through the power of words. I have a passion for storytelling and telling the stories that matter — which is, after all, what helps attract readers and drive results.

Ready to take your content to the next level? I’d be happy to talk about how we could collaborate to help your business grow through effective content marketing. Get in touch to discuss your project.

 

I hired Leslie for a freelance white paper writing project on the recommendation of a trusted former colleague—and she did not disappoint! I needed a strong writer with both journalism and content marketing experience, someone who could do the tough legwork of finding and interviewing relevant sources, as well as construct a compelling narrative that made sense of a complex topic and provide actionable takeaways for the foodservice operators it’s meant to serve. Leslie went out of her way to pound the pavement on the sourcing front, as several fell through at the last minute, and in the end, she was game to pivot when we had to take a different approach. She was always responsive and honest in her communication, and she asked smart questions to get to the heart of what I (and my client) needed for this piece. It was a pleasure working with Leslie, and I’ll most certainly recruit her for my tougher writing projects in the future. – Marla Clark, Vice President of Content Strategy, The Food Group. [For a white paper about technology reshaping foodservice.]

Contact Leslie 
leslie@leslielang.com